A Norfolk brewery loathes pumpkin-spice beers (but wants your empties) (via Virginian-Pilot)
One local brewery doesn’t want you to slip softly into that pumpkin spice night.
Norfolk’s Coelacanth Brewing Company (pronounced SEA-luh-kanth) originally planned to offer a “Pumpkin Beer Amnesty” program this week, promising coupons and cans of their own pumpkin-free beers as long as the pumpkin-flavored ones were surrendered.
“We’re trying to make the world a pumpkin spice-free place for our children,” said Kevin Erskine, the brewery’s president and CEO. He’s not kidding (OK, kind of).
But Erskine heard Friday from Virginia’s ABC (who got a complaint from someone with very specific knowledge of brewery laws) who reminded him of the state’s arcane rules: no outside alcohol (even if it’s just going to be dumped down a drain) and no coupons. A beer has to be sold for the same, to everyone.
“We know that the International Pumpkin Spice machine just wants to keeps its death grip on Fall specialty beverages – we just didn’t know the extent of their power,” he said in a follow-up tongue-in-cheek press release.
So here’s Erskine’s new plan: on Friday, Sept. 15, bring your empty commercially produced pumpkin-spice beer bottles to Coelacanth at 760 West 22nd St. where they will be recycled and enjoy the brewery’s Caramel Apple Pie Porter for a special price (they can’t advertise that price because, well, Virginia).