2017 South Atlantic Hops Conference (via Eventbrite)
March 24 & 25, 2017. Register now to guarantee your space at the conference.
Please click on the green “Get Tickets” button to see all the options for attendees, sponsors and exhibitors. Details are included in the ticket area. Note, there are a limited number of exhibit spaces but all sponsorships include exhibit space for Saturday.
KEYNOTE SPEAKER: Scott Jennings, Head Brewer, Sierra-Nevada Brewery in Mills River, NC speaking on The Hops Industry Across the Globe and Where South Atlantic Growers Fit In
Catawba Brewing Co. will make a conference beer just for our event! It will be served on Friday night during the brewery tour. All attendees will receive a ticket for one glass.
The 2017 conference will highlight hop growing and research in the South Atlantic region. Because our industry is so young, in previous years we have brought in experts from the Pacific Northwest and northern states where they have more experience growing hops. But we now have growers and researchers who have been growing hops for six, eight, and more years. So this year we are going to hear exclusively from growers, researchers, brewers, and other related individuals from this region. We will present the latest research results on hop growing and hop cone chemistry from NC State University, Virginia Tech, and Virginia State University. There is also some great grower based research taking place that will be presented.
You can register for the Friday afternoon tour and the Saturday educational program together or separately. The event will start on Friday at 11:00 am with lunch at the hotel followed by afternoon tours (leaving at noon) of hop/beer related businesses (see tour information below). That will be followed by an evening brewery tour where a bus will run a continuous loop among the hotel and breweries (see brewery tour information below). You will be able to buy dinner and beer on the tour (Friday evening food and beer NOT included in the registration). Attendees who register for Saturday only are welcome to join us at the breweries on Friday night. The educational program and tradeshow will take place on Saturday at the hotel. Saturday lunch is included in the registration.
PLEASE PLAN TO STAY AT THE CROWNE PLAZA RESORT! IT IS CONVENIENT, COMFORTABLE, AND WE NEED TO BOOK ROOMS TO KEEP CONFERENCE REGISTRATION COSTS AFFORDABLE!
SATURDAY EDUCATIONAL PROGRAM (Speaker bios are listed below; right before the FAQs)
7:00-8:00am Exhibitor Set-up
9:00-9:15am Welcome-Jeanine Davis
9:15-10:00am Keynote: The Hops Industry Across the Globe and Where the South Atlantic Growers Fit In-Scott Jennings, Sierra Nevada Brewery, Mills River
Concurrent Sessions: Beginners (B) Experienced Growers (E)
10:30-11:10am (B) How to grow hops in the South Atlantic-the basics-Laura Siegle, Virginia Extension-and Holly Scoggins, Virginia Tech (E) Processing hops-drying, pelletizing, storing-Solomon Rose, Organarchy Hops
11:20-12:00am (B) If I could do it all over again-a growerâs perspective-Phillip Davis, Sticky Indian Hops-and Stan Driver, Hoot’n Holler Hops (E) Our experiences with hop harvesters-Jeanine Davis-NC State University, Justen Dick, Kelly Ridge Farms, and Solomon Rose, Organarchy Hops
1:00-1:40pm (B) Selling hops to local brewers-Phillip Davis, Sticky Indian Hops and Heidi Dunkelberg, H&K Farms (E) Hops chemistry from ground to glass-Ken Hurley, Virginia Tech
1:50-2:30pm (B) The business of growing hops (financing, taxes, insurance, incorp. etc)-Adam Hopkins, University of Tennessee (E) Brewers Panel-How are local growers doing?-Scott Jennings, Sierra Nevada, Kevin Sondey, Catawba Brewing Co., and Matt Norman, Frog Level Brewing
Concurrent Sessions: A and B
3:00-3:40pm (A) Old Dominion Hops Coop-what it is, how it works, and benefits of belonging Stan Driver, Hoot’n Holler Hops and Nat Ables, Highline Hops (B) Hops and daylength-grower and researcher experiments-Justen Dick, Kelly Ridge Farms, and Colleen Doherty or Eric Waddell, NC State University
3:50-4:30pm (A) What am I allowed to spray on my hops? Laura Siegle, Virginia Extension and Patrick Jones, NC Dept. of Agriculture & Consumer Services (B) Leveraging the local growers’ competitive advantages and varieties to avoid planting in 2017-John Bryce, the Lupulin Exchange
4:45-5:45pm Results from the North Carolina and Virginia university hop growing studies-Jeanine Davis, NC State University, Holly Scoggins, Virginia Tech and Laban Rutto, Virginia State
5:45-6:00pm Wrap-Up, choose site for next year, thank you.
FRIDAY AFTERNOON TOURS
We have three big buses reserved this year and we are putting together two different tours for Friday afternoon. We are still finalizing the details but we can tell you that Riverbend Malt House, the NCSU Research Hop Yard, Sticky Indian Hops, North River Farms (barley), Sierra Nevada Brewery, H&K Farm (hops), and New Belgium Brewing will each be on at least one of the tours. You will have to choose between the two tours. They will be different because most places can’t handle 150 visitors in an afternoon! Information on how to reserve space on the tour of your choice will be posted later. If you register for the tours before we post that, we will email that information to you and you will get “first dibs”. Start with an early lunch at the hotel and buses will start boarding around 11:45 for a noon departure.
FRIDAY EVENING BREWERY TOURS
There will be a single bus making a continuous circuit including the breweries and the hotel. This will run from 6 pm to 10 pm. You are welcome to get on and off at will, but if you miss the last bus, you need to find your way back to the hotel (lots of taxi and Uber opportunities in Asheville). Catawba Brewing Co. is our special partner for the evening. They are going to brew a conference beer made with local ingredients! Attendees will get a ticket for one glass of the conferernce beer, but after that you will have to buy all your own beer and food that evening. Catawba Brewing Co. is also offering a brewhouse tour and tasting for our group, but you have to register and pay for that separately through this Catawba Eventbrite page (be careful about signing up for the 6:00 tour in case your bus is running behind).
Click on the green “Tickets” button in the upper right to get more information on tickets and to order tickets for attending the event or for being an exhibitor or sponsor. Tickets are transferrable and refundable up to February 1 (more info below). We plan to hold the conference regardless of weather conditions, so please plan accordingly. We reserve the right to make modifications to the program to accommodate adverse weather and other unforeseeable situations (e.g., speaker illness).
We welcome sponsors for our event. Sponsorships give you the opportunity to showcase your business and allow us to make this a special conference affordable for attendees. Sponsorships also support internships and student rates. All sponsorships include an exhibit table for the Saturday event, one registration for Saturday, your company logo on all our promotions, and more depending on your level of sponsorship. Details are included on the sponsorship ticket descriptions in the “get tickets” link above. We are also looking for sponsorships to support scholarships for students and volunteer event workers. Please contact us to discuss that option.
There is limited space at this conference for exhibitors (we are working on getting more). Registration for Saturday for one person is included in the exhibitor package which includes a skirted table, two chairs, and a wastebasket. An exhibit table is also included in all the sponsorships. Register under ticket sales (green button at upper right).
INTERNSHIPS AND STUDENT RATES
These will be posted as funding becomes available to support them.
BOOKING GUEST ROOMS AT THE CROWNE PLAZA RESORT
We encourage you to stay at the Crowne Plaza Resort because it is convenient and comfortable but also because our contract requires us to fill a certain number of rooms! Our group rates for March 23 and 24 are $119 for a double ($134.47 with all the taxes) and $144 for a king ($162.72 with all the taxes). The group rates are available for two days before and after the event nights of March 23 and 24 and count toward our room numbers, but please note that Saturday night’s group rate is $129 ($145.77 with all the taxes included). These rates are available until midnight on March 1, 2017 and room numbers are limited. The group rate includes complimentary Wi-Fi in meeting and sleeping rooms, complimentary self-parking, 10% discounts at Adelaide Spa & Salon and Asheville Adventure Center, downtown shuttle service for $5 per person roundtrip, and airport shuttle for $20 per person ($5 for each additional person), one way.
To call in your reservation: Call the toll-free number 1-888- 211-7755 (24/7) and mention the group name South Atlantic Hops Conference in order to receive the special group rate (and give us credit for the stay).
To make your reservation online: Go to: www.ashevillecp.com. Check Availability (enter dates of stay) and Enter Group Code: SAH. This reservation LINK will automatically add the group code and book you a room for March 23 and 24.
POSTER AREA (no boards or easels will be provided)
There will be a poster area available for you to exhibit posters on research and extension activities related to hops and brewing. This is targeted towards students, researchers, extension specialists and agents, and growers involved in on-farm research. This is not for promoting products or services and those will not be allowed (please reserve a commercial exhibit space for those). If you want to bring a poster, please email Holly Scoggins at email@example.com and let her know. We will not have poster boards to hang on, so please bring your poster mounted on a board and an easel to set it on.
CONFIRMED SPEAKERS FOR SATURDAY (in alphabetical order)
Nat Ables, Highline Hops, Virginia. Nat has been growing hops since 2012 and served as chairman of the Old Dominion Hops Cooperative until just recently. He will share a session with Stan Driver to discuss the cooperative and how it has helped the regional hops industry grow.
John Bryce, the Lupulin Exchange, Charlottesville, VA. John is a brewer and entrepreneur. He built his first brewery at the age of 23 and continued his career at several VA breweries. He currently serves as Technical Outreach Director of The Master Brewers Association Of The Americas (MBAA). He and his partner started an online marketplace for hops to help brewers and growers. He will share what he has observed about the South Atlantic region hops and what the market is looking for variety wise.
Dr. Jeanine Davis, Associate Professor in Horticultural Science, NC Alternative Crops and Organics Program, NC State University. Jeanine is located in western NC, just across the river from the Sierra Nevada Brewery. She has been conducting research and extension activities with the NC hops industry for over eight years. She established a replicated variety trial in Mills River in 2011 where she and her staff test varieties for the region, experiment with cultural practices, and have initiated a hops breeding program. She will share what they have learned in their six years of production.
Phillip Davis, grower, Sticky Indian Hop Farm, Candler, NC. Phillip has been growing hops for over six years. He has experimented with different varieties and methods and built a harvester. He will share his experiences growing hops and selling to local breweries.
Justen Dick, Kelly Ridge Farms. Justen is a licensed environmental geologist with 15 years of experience, specializing in soil and groundwater bioremediation technology. His personal hobby is home brewing which led him to add a hop yard to his farm. He has incorporated cutting-edge growing practices in his yard and conducts research in concert with Emory and Henry College. Justen will share his experiences with building and operating a hop harvester and his experiments on using artificial lighting to extend daylength in his hopyard.
Dr. Colleen Doherty, Assistant Professor in Biochemistry, NC State University. Colleen and her lab are working toÂ to understand how plants integrate different environmental signals when responding to an external abiotic stress such as drought. In particular, they are interested in how plants measure and track time to coordinate their activities. She is presently working on hops and trying to find a molecular marker for the photoperiod related gene that makes hops so sensitive to daylength. That will help breeders develop hop varieties for southern growers. If Colleen is unavailable because of her academic schedule, her graduate student, Eric Waddell, will give the presentation on hops and daylength with Justen Dick.
Stan Driver, grower, Hoot’n Holler Hops, Lyndhurst, VA. Stan is the pioneer South Atlantic hops grower. He started growing hops over 20 years ago and about nine years ago began growing them with Blue Mountain Brewery. He now works with growers throughout the region to help them establish their own hop yards. He will share what he has learned about growing hops and why he started the Old Dominion Hops Cooperative.
Heidi Dunkelberg, grower, H&K Farms, Beaverdam, NC. Heidi is a small scale hops grower and avid brewer. She has been growing hops for eight years using a unique trellis system that works well for her. She will share her experiences selling hops to local breweries.
Adam Hopkins, Area Farm Management Specialist for University of Tennessee Extension. Adam will talk about what every grower needs to know about running a farm operation as a business including setting goals, keeping financial records and understanding tax laws. Learn why business planning and record keeping are necessary to running a successful hop yard.
Dr. Ken Hurley, Director Enology Analytical Services Laboratory, Department of Food Science and Technology, Virginia Tech, Blacksburg, VA. You can send your hop samples to Ken’s lab of analysis of alpha and beta acids, essential oils, and moisture. Ken will share what he has learned about hops grown in the South Atlantic region and how they compare with hops grown further north. He will also provide information on how you can produce the highest quality final product.
Scott Jennings, Head Brewer at Sierra Nevada, Mills River, NC. Scott has visited hopyards across the globe and brewed beer with varieties from many regions. He will share what he has learned and give us his take on hops growing in the South Atlantic.
Patrick Jones, Deputy Director for Pesticide Programs, North Carolina Department of Agriculture & Consumer Services. Patrick will join Laura Siegle from Viriginia Extension to discuss pesticide use on hops in North Carolina.
Matt Norman, head brewer, Frog Level Brewing, Waynesville, NC.Matt will participate in the brewers panel and talk about his experiences buying and using locally grown hops.
Solomon Rose, Organarchy Hops Farm. Solomon is the founder and owner of this Maryland hops farm. The farm grows and processes hops for themselves and other growers. Solomon will talk about his experience processing hops and using a harvester.
Dr. Laban Rutto, Associate Professor at Virginia State University. Rutto’s research interests include the agronomy of specialty crops, domestication and improvement of neglected and alternative crops, phytoremediation of agriculture mediated soil and water contamination, and soil-plant-microbe interactions in managed and natural ecosystems. In 2016, he obtained a federal multi-state grant to support research and extension activities to help grow the hops industry. That grant supported the construction of his research hop yard in Petersburg and helps fund extension efforts, including this conference being coordinated by his project partners in North Carolina.
Dr. Holly Scoggins, Associate Professor in Horticulture, Virginia Tech. Holly teaches courses in ornamental plant production, herbaceous landscape plants, greenhouse management, and public gardens maintenance and management. Her research interests include improving greenhouse and nursery production systems for herbaceous perennials, nutrition and rhizosphere management.Â Her extension work includes information for home gardeners as well as greenhouse and nursery growers. Holly became interested in hops several years ago and in 2016 established a research hop yard at Virginia Tech. Holly will share their first year results. Her experiences are similar to what all new growers experience-including some surprises!
Laura Siegle, Agriculture and Natural Resources Extension Agent for Amelia County, Virginia. She assists crop and livestock producers with farm services and support and particularly enjoys working on programs related to dairy cattle, horses, beef, and field crops. Outside of her work in Amelia County, she has a particular focus on hops production and has been working on state-wide hop programs and hops outreach since 2013. Laura will share what she has learned working with hop growers in Virginia and about hops and pesticides.
Kevin Sondey, Director, Brewing Operations, Catawba Brewing Co., Asheville, NC. Kevin is a North Carolina native who started his brewing career in 1994 at a small 3 BBL brewpub in Portland, OR. He attended the Siebel Institute of Technology and landed at Stoudtâs Brewing Company learning to brew German style lagers. He returned to his hometown of Wilmington, NC in 1996 to run Wilmington Brewing Company as their brewmaster, overseeing production at three locations. Â He spent time at Dogfish Head as packaging manager, brewer, and quality assurance manager. North Carolina called him home and he had a short stint at Highland Brewing Company before taking his current position. Kevin will participate in the brewers panel to talk about how our local growers are doing and how they can improve what they offer.
FREQUENTLY ASKED QUESTIONS
Why does this conference cost more than the 2015 and 2016 conferences? The venue for the 2015 conference in Winston-Salem was free and we had an amazingly affordable caterer. The venue for the 2016 conference in Richmond was a budget-friendly motel. Attendees from the 2016 conference made it very clear that we needed to move to a higher end hotel AND they also voted to hold the 2017 conference in Asheville. Asheville is a major tourist area with very limited facilities to handle a conference of this size. In other words, it costs more in Asheville! We have done everything we can to keep costs low. The cost of a couple, registering for both days at the early bird rate and staying at the hotel for one night is about $390. That is a very affordable investment for the information and networking opportunities that this conference will provide. Besides, think of all the fun you will have spending the weekend in Asheville!
How can I contact the organizer with any questions?Â Contact Jeanine_Davis@ncsu.edu and include “hops conference” in the subject line. You will get a return email from Jeanine or one of her assistants, Kelly Gaskill, Leo Stefanile, or Margaret Bloomquist.
Is my registration/ticket refundable or transferrable?Â Tickets are refundable through February 1. They are transferrable anytime, but it is the responsiblity of the ticket holder.
What are the fees included in my registration?Â The fees pay for the Eventbrite service. They allow us to take your payments on-line, provide us with an easy and efficient way to handle registration, print name tags, and most importantly, communicate with you before and after the conference. So do not ignore emails from Eventbrite, please!
Where is my receipt?Â Eventbrite sends out your receipt right after you register on-line. If it is not in your inbox, please check your spam and junk folders.
Jeanine Davis, Kelly Gaskill, Leo Stefanile, and Margaret Bloomquist with North Carolina State University; Holly Scoggins with Virginia Tech; Laura Siegle with Virginia Extension; Laban Rutto with Virginia State University; Stan Driver with Hoot ‘ Holler Hops; David Goode with Piedmont Hops; Phillip Davis with Sticky Indian Hops; Heidi Dunkelberg with H&K Hops Farm; and Brent Manning with Riverbend Malt House.
EQUAL EMPLOYMENT OPPORTUNITY AND ADA ACCOMMODATION STATEMENTS
North Carolina State University and North Carolina A&T State University commit themselves to positive action to secure equal opportunity regardless of race, color, creed, national origin, religion, sex, age, veteran status or disability. In addition, the two Universities welcome all persons without regard to sexual orientation.
Virginia Cooperative Extension programs and employment are open to all, regardless of age, color, disability, gender, gender identity, gender expression, national origin, political affiliation, race, religion, sexual orientation, genetic information, veteran status, or any other basis protected by law. An equal opportunity/affirmative action employer. Issued in furtherance of Cooperative Extension work, Virginia Polytechnic Institute and State University, Virginia State University, and the U.S. Department of Agriculture cooperating. Edwin J. Jones, Director, Virginia Cooperative Extension, Virginia Tech, Blacksburg; M. Ray McKinnie, Interim Administrator, 1890 Extension Program, Virginia State University, Petersburg.
If you are a person with a disability and desire any assistive devices, services or other accommodations to participate in this activity, please contact Jeanine Davis at Jeanine_Davis@ncsu.edu or 828-684-3562.